Partner's Spotlight: Injenia.it

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Injenia is an Italian company that guides all kinds of business into a digital transformation with solutions that bring benefits, in terms of efficiency and efficacy, adopting an innovative approach to flexibility and simplicity. We decided to speak with them, and Alberto Buzzi (its CEO) told us more about his experience with Shared Contacts for Gmail®

Why Injenia?

Injenia has gained extensive experience, by providing assistance for hundreds of customers throughout Italy, both in public and private sectors. This of course, have allowed them to become experts when it comes to cloud consulting, strategy, deployment, customization & integration. They are (as their slogan says) “game changers”

Experiencing Shared Contacts for Gmail®

Injenia’s customers needed  an easy solution that would allow them to share their contacts inside of their organization, while using G Suite, since the Google Contact Manager didn’t allow it. Since they wanted to provide to their customers with a complete panel of Cloud solutions, to satisfy their needs in the G Suite, they partnered with Shared Contacts for Gmail®. 
The partnership helped them to grow their business by providing an easy solution for contact collaboration needs. When we asked Alberto how has been his experience with Shared Contacts for Gmail® when offering it to his customers, he said that his customers were really happy with the application. Partnering with us helped them to grow their business by providing an easy solution for contact collaboration;   “...it provided good answers to some important needs”  Added Alberto. 

The Shared Contacts for Gmail® Partnership Program is designed to help bring to your customers a full and comprehensive panel of Cloud solutions by filling a gap in the G Suite with an application that adds essential features to where they are missing. Interested in partnering with us? shoot us a message


3 Major Highlights from Google Next 17'




As the Google Fans that we are, we are excited to let you know that we had the chance to assist to not one, but two Google Next 17’ events! This past March we assisted to the San Francisco Conference & this May we went to the one in Tel Aviv
Two places completely different and distant but with one thing in common: the deep desire for innovation and the thrive to keep moving forward! 
We were surprised with several announcements, and if you missed them, I strongly recommend you to check the Google Cloud YouTube channel, for a quick recap! 
Now, since we were in both events, we would like to share with you the major takeaways we had:

1- Brace yourself for the Artificial Intelligence and its democratization

Everyone, regardless of their industry, will benefit from the advancements of AI, we could see that when we had the opportunity to meet enterprises from really diverse fields, Like Lush & Palmolive to Amazon & Salesforce. Dr. Fei-Fei Li the Chief Scientist of Google Cloud AI and Machine Learning said that “AI is about to change the way we live and work”. 
Why? Because this AI democratization will effectively make AI tools easier to use, and place the power of machine learning and other technologies into the hands of those without an academic degree! 
AI & Machine Learning aren’t new;  in applications like self-driving cars like Tesla, personal AI systems like your phone Google Assistant, Siri and Cortana. What is a novelty, is how much  easier will be to access them and tailor their effectiveness to our needs. In other words, AI will be available to everyone, through the cloud, not just to use, but to implement.  

Dr. Li. added that  “We stand to witness a greater improvement in quality of life than any other time in history.” And this is because machine learning isn’t there to replace us, but to understand us better in order to help us work faster!

2- Getting in the Cloud is… “The new black”!

Big data is the term we use to describe the large volume of data that floods a business on a daily basis. But how organizations deal with this data, is what matters. If analyzed properly, this will lead to better decisions and strategic business moves. Google believes that to leverage technology in the cloud to get more out of your data, is a huge opportunity! Google has applied AI, machine learning, and other technologies to data into the cloud. This way organizations will be able to draw valuable insights from their data! 

Getting on the cloud means to move your business conducts into storing and accessing data and programs over the Internet instead of your computer's hard drive, this not only will help you to sync and work on documents or shared apps with ease in real time, but it will centralize your data and help you analyze it better! Alphabet Executive Chairman Eric Schmidt couldn’t have said it better: “Get on the cloud…now”! So stop using your old computer programs to work and join this evolution.

3- Jamboard: Our favorite new toy!

Whiteboards are a great way to  and mind-map and collaborate in order to solve any problem. But when it comes to digitizing, sharing, and integrating the result the whiteboard remains  an analog old school tool. Most of us just take a picture of the results and move on. However the introduction of Google Jamboard will take Real-time meetings into a whole new level! Google Jamboard is a digital whiteboard that merges the worlds of physical and digital creativity. It’s real time collaboration on a brilliant scale that can be done all in the cloud! This enterprise “cloud-connected” whiteboard, might become the center of all meetings. This is due not only  the ability to draw & share in real time all the insights of that meeting, but to improve any diagram, and integrate other types of media as well!  Additionally to than any “jam” session” can get immediately uploaded to your drive, so you can save anything that was illustrated and access it again anytime and anywhere! 
However, we might have to wait a bit longer to acquire it, says Jared Garcia, an IT application administrator! The Jamboard  will retail for $4,999 with a $600 yearly support fee

We enjoyed both events big time, and we hope that our excitement extended to you too! If you would like to enjoy from the latest cloud solutions, shoot us a message! We will be happy to provide you only with the best :) 

Success Story: For Myer Construction & Shared Contacts for Gmail®


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Shared Contacts for Gmail® allows Google Apps users to seamlessly collaborate on their contacts and contact groups from their Gmail Contacts Manager or their mobile phone, the same way they share Google Docs or calendars.

The Customer 

Fort Myer Construction is a leading contractor in Washington DC area and has helped the public sector, as well as numerous companies, to build and maintain their infrastructures.  Two of the many noteworthy FM projects are the George Washington Memorial Reconstruction and the Mythical Route-66 roadway rehabilitation.

With more than 600 craftsmen constantly on the road, supported by around 100 admin staff, all employees communicate essentially by phone. However, there was no viable solution to maintain a common, shared address book that would remain updated on each employee’s mobile phone. The idea was to find a solution that could synchronize their contacts with a web service that would push centralized address books maintained by Human Resources and Operations.


The Challenge 

Fort Myer Construction was renewing their entire mobile phones fleet for all their 600 employees with T-Mobile over a one-week deployment period and needed a solution that could be deployed in such short notice.They needed to restrict the use of their drivers’ mobile phones to only contacts and calls, and wanted the common address book  to be maintained only by a few admin staff. No EMM on the market can blocks contact editing although it was a strong requirement.


The Solution

In no more than 2 days, Gapps Experts Inc., created a G Suite domain for fort Myer, configured groups and MDM features, provisioned the 600 Google  accounts,  installed Shared Contacts for Gmail®  on their domain, uploaded the common contact list, shared it across all the users’ Google contacts and set access permissions according to the users’ authorizations.

Once the devices were delivered to the employees, the common contact list was populated in their phones. The application allows the contact list to be kept up-to-date by the HR Department..

What did they say? 

Jesse Castro (the HR Manager of the company) said 

“The marriage between Google Apps™ and Shared Contacts for Gmail® was the perfect answer to our fleet management requirements. We did not find any MDM solutions that was offering such fast deployment as well as granular contact sharing services”

This is because  Shared Contacts for Gmail® uses the same visual standards as Google Drive for an integrated user experience! 

Want to see it for yourself? 



How can your Marketing benefit from using Shared Contacts for Gmail®?


As a marketer, you probably don't give too much of a thought towards contact management. But by dealing with contact management,  you can collect extremely in-depth customer insights and put that information to work, to improve your marketing efforts! Do you need convincing? Then check these 4 points: 

1. Having different contact lists will help you to segment your audiences 

You can create in your Google Contact Manager, groups of contacts easily! Use contact data to create groups in advance so you can customize your marketing content before people click or visit your links. You can match the emails in your lists, to social profiles in order to segment your newest prospects. That way, you can create a tailored experience designed for each group!

2. Produce relevant content

To build a content strategy that's relevant to your customer’s interests, you should use your existing contact data to create content that address them specifically. When trying to think of topics for your next social post or email campaign, focus on a customer-type that you have in your contact data rather than trying to speak to everyone in general .

3. Tailor your messages. Make it personal! 

Having contact lists, can help you personalize more of your messages by pulling in first names & key information! By collecting, collaborating and improving contact data, you'll have a valuable information to custom-tailor the communication between you and your customer.

4. Determine the best time to contact a prospect

If like us, your company deals with cloud solutions, or it's simply online, chances are you have prospects all over the world. If you created contact lists with geography as a determining factor. you can find the best time to email your audience!

Shared Contacts for Gmail® is the simplest solution for sharing your contact lists and collaborating on them, with any Gmail or Google Apps user, just like you share a Google Doc or a Calendar. It’s not rocket science! 






7 Tips on how to make the most of a Big Networking Event!

Personal Experience 

The Gapps Experts team had the opportunity to attend last San Francisco Google Next 17’ and will be as well at the Tel Aviv Google Next 17’, this 10th of May! Connecting with awesome people through different events from all over the world, has intensified a lot of our growth over the years.  When there are so many people attending an event, it’s always hard to avoid feeling overwhelmed as you wonder how in the world you’re going to come away from an event with meaningful connections. You may meet people at booths or panel sessions, and may only have a few minutes to get their attention. 

Tip no. 1: Prepare for the Event

Make sure to announce in your social media and your newsletters, that you will be attending to such event, so that people that are interested, can request a meeting at the spot. If you’re aware of anyone of relevance might be going, contact them directly in order to let them know that you’ll be there too. Direct contact is always key, in order to consolidate existing relationships and bonds. Additionally, if your your contacts know more people at the event, they might introduce you to them! 

Tip no.2 : Quality over Quantity 

Get ready to acquire relationships and not a bunch of contacts for your CRM. You’ll might be collecting a lot of contact information at a big conference, but finding new connections for your address book isn’t the same as finding data to dump into your Contact Management Application or CRM system. You need to approach the event as if every connection you make has the potential to become part of your organization’s inner circle of key contacts. Take a more targeted “quality over quantity” approach and a spend time to meet specific individuals from specific companies.If you’re wondering who qualifies as a valuable contact, ask yourself first what is it that this person does and how is it connected or similar to what you do. 

Tip no.3: Create your own Groups and Tags, before you attend 

Making your own Google Contact Groups is easy. You do it also when you want to share your contacts with other users. So make a list of the type of connections you would like to acquire, and turn those lists into groups at your Google Contact Manager. For example, if you’re trying to meet potential partners,customers or influencers you can create those groups and add the meaningful contacts you get on the way. You should also tag any existing contacts you have that fit into those categories so you can  stay always organized. Don’t forget to share your new acquisitions, with the rest of your team so you can pass tagged contacts to each other and collaborate on follow up! 

Tip no.4: Social Networks are your best weapon! 

Conference or event  hashtags attract a lot of posts and conversations, but shouting to the masses will not be very effective. Instead of treating an event’s social feed as an advertising platform, make it a part of your target groups and tags strategy and reach out to people directly. 

Tip no.5: Save your contacts Immediately & collaborate

One common mistake for networking events is to simply harvest business cards. This is counterproductive, as at the end of the day we might not know who these cards belong to, either what was spoken or the point of it. When I say you have to collaborate, I mean that your team should constantly join forces in your lists of contacts in order to get the best of the best, when it comes to people. You can use Google Sheets in order to input all your new contacts or simplify your life even more by using Shared Contacts for Gmail® to add your contacts on the go. Remember that a single individual can’t have “full coverage”. But most importantly, don't just slip those business cards  in your pocket for later! 

Tip no.6 : Have something to offer. Be helpful. 

Businesses make money when they help people get what they need. So start engaging with people you have never met with a “willing to help” attitude. Ask them, “what can I assist you with?” You’ll not only be able to help a lot of people, but you’ll also get a lot of people responding with the same question and their gratitude! 

Tip no.7: Follow up 

Follow. Up. Always. I can’t stress that enough. Take one full day to  make a personal email to each contact, after reading the notes you took about them and orienting the email according to this note. Always propose a next step.When you do not keep in touch with your new connections, they continue to move on. Therefore, in order to reach  the full potential of that acquisition, you must keep in touch with your new contacts! 

Success Story: ARC & Shared Contacts for Gmail®

Shared Contacts for Gmail® is the simplest solution for sharing your contact groups with any Gmail or Google user in instant time, with a seamless integration! 

The Customer 

Arc is an Insurance and Pension Agency   located in Austria. They are also part of Uniqa Group, The  one of the leading insurance groups in its core markets of Austria and Central and Eastern Europe (CEE). Uniqa has approximately 40 companies in 19 countries and serve more than 10 million customers. 
Arc was looking for an easy solution to work with their address books at the same time over the entire organization.

The Challenge 

Google does not have a feature to share several contacts at the same time, does not synchronize contacts seamlessly & has several limitations. Franz Mühlbacher, is the managing director of Arc; he explained that as they were using G Suite, they couldn’t find a solution to properly manage the company contacts’ across the enterprise. They are part of a big organization and it was essential to assign and share contacts to the proper departments and people: 
 “Some contacts are for the back office, others for the front office & some have to be divided between the different agents.” 

The Solution 

Shared Contacts for Gmail® filled a gap in the Arc’s G Suite ,adding essential features to where they were missing. 
Now Arc has the possibility to have organized and updated contact groups. Furthermore, the organization can easily distribute the contacts to the appropriate person & the synchronization is fast.

What did they Say?  

“One of the best services I had for work!
...and very professional and friendly people!”- Franz Mühlbacher, Managing Director