6 Ways for keeping in touch with your contacts
You know what they say... "Out of sight, out of mind"! Businesses are all about networking and creating bonds. Whether you have a small enterprise or a big one, it can take up to 6 months for most people to forget that you exist.
When you do not keep in touch with your clients, they continue to move on and search for someone else to provide them with an answer for their needs. Therefore, in order to reach your full potential, you must keep in touch with your customers. When was the last time you contacted them?
Regardless the industry that you're working at, there are many ways to keep people focused on you; here's a couple of tips:
1. Remind them that they chose you (and why)
Keep track of your customer's contacts and add as many details as possible in order to recall the uniqueness of that customer, in order to sound personable when reaching out. Then reach them after a certain period of time, like the anniversary of your meeting to catch up! Use this as a chance to charm them back.
2. Congratulate them for their success
With the current technological advances and the takeover of social networks, it isn't that complicated to know what your clients are up to (that's what LinkedIn is for!). But in order to be less impersonal, go back to your contact groups and send them an email. Reaching out to a customer during this time can make them feel appreciated and they might want to continue their relationship with your business in the long term.
3. Wish them happy birthday
4. Summarize and recount a meeting
5. 'Tis the season!
If you haven't started to prepare your business for the holidays, now is the time! In order to make the most of your sales, you can take advantage of a special occasion in the calendar and offer deals or discounts that might benefit your existing customers.
6. Make a Campaign
If you're having a new product that might interest some of your existing or past customers, sent it out! But don't make it sound automatic or "massive". You could make such campaign targeting certain people in a context where you're trying to follow up.
Customer service and satisfaction should be the focus of these professional bonds. By using Shared Contacts for Gmail®, you can easily keep your groups of contacts organized and updated across your enterprise.
By following up with your clients you’ll set yourself in the spotlight and differ from your competitors. Go ahead and create stronger relationships with those who chose you on the first place!