6 reason why GSuite is the new black

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Wondering if GSuite is the best possible choice for your business?

With so many alternatives available on the market, making the right decision may be truly challenging. Things get even harder when your company is already accustomed to another solution. In that case, is switching to GSuite really worth all the hassle then?

In this article, we’re going to talk about some of the most unique advantages of GSuite, as we think it’s the best solution available out there. Ready to find out why GSuite is the new black? Keep on reading to learn more!

First of all, what exactly is GSuite?

GSuite (formerly known as Google Apps) is an extended suite of Google’s intelligent apps, tailored specifically for business purposes. There are three main pricing options available: GSuite Basic, GSuite for Business and GSuite Enterprise.

To name just the most prominent options, GSuite Basic allows you to set up a custom email address, share calendars to schedule meetings through Google Hangouts, store files in the cloud and collaborate in real-time on Docs, Sheets and other documents.

Apart from all the features included in the Basic plan, GSuite for Business comes with:
  • unlimited storage for your Gmail inbox, Google Photos and Google Drive files
  • company-wide file search to access company content across Google Drive, Docs, Sheets and other GSuite services
  • shared drives so you can still access all the files, even if a team member leaves the company
  • advanced administrator features, including extensive activity reports, security keys and more
Last but not least, when it comes to the Enterprise option, its main advantages are related to advanced cybersecurity.

Sounds good, but what’s in it for your business? Here are the 6 main reasons why GSuite is one of the best solutions available on the market:

GSuite makes you look more professional and reliable

Think about it: are you more likely to trust someone who sends you an email from an address like this:

name.surname@gmail.com
or like this:

name.surname@companyname.com?
The answer is probably obvious in this case. When you receive an email from a customized company address, you’re much more likely to trust the sender. The business appears as more reliable and serious. If someone messages you from a private email, you might be suspecting they’re a part of a young, unorganized business – or, in the worst-case scenario, scammers. First impressions matter!

With GSuite Basic, you can set up a company email address for as little as $6 per user per month. The GSuite for Business option costs $12 per month and comes with loads of cloud storage as well – 1TB if the company is smaller than 5 employees, unlimited if it’s bigger. For what you get, it’s an amazing value for money.

GSuite is suitable for all businesses, big and small

No matter if your organization consists of 5 or 5,000 people, GSuite for Business is sure to meet your needs.

When it comes to small and medium businesses, GSuite is a huge productivity boost. If you haven’t been using a business app suite before, you’re going to be surprised how much smoother things can get when you start working with a good cloud-based solution. GSuite’s shared drive, file sharing features and compatibility with common file formats (including .docx and .xls) make it the perfect work facilitator for companies in all shapes and sizes.

What about particularly large companies, though? GSuite for Business solutions work like a charm, but if you need extensive security controls and activity monitoring, GSuite Enterprise is exactly what you’re looking for. This one is Google’s most extensive app suite, created specifically for huge corporations. If you’d like to learn more about how it works, you can read the Forrester GSuite report. You’ll find out how GSuite can help you save 21 days per user per year (which in many cases equals the annual leave) and decrease the data breach risk by over 95%. The numbers speak for themselves!

GSuite if perfect for work on the go

This situation may sound familiar to you: after leaving the office, you receive an email. The task is almost completed, all you need is to make a tiny little change in the document. A really tiny one, just two clicks and it’s done.

Does it mean that it needs to wait until you get home? Or until tomorrow morning?

It doesn’t if you’re using GSuite – it’s perfectly suited for work on the go!

Apart from Gmail and Google Calendar, you can also use Google Docs, Sheets, Slides and other GSuite applications on your mobile devices. What’s more, if you get inspired on the commute, you can use Google Keep to take notes and come back to them later. As GSuite is a cloud-based solution, all your data will remain perfectly synchronized between devices. To top it all off, GSuite is available for the vast majority of operating systems, including iOS, Android, Blackberry and Windows Phone.

GSuite was made for collaboration

This one’s particularly important for those who value remote work. If you’d like to work together on a document, you don’t need to sit next to each other. Many users can access the same file at the same time, add comments, suggestions and make edits right away.

Sounds good but a little generic? A good example is a collaboration between a copywriter and an editor. The writer shares a Google Docs file and the editor can either edit the text or add comments and suggestions for the writer to accept or decline later. Here’s how it looks like in action:





What’s more, you can access the whole revision history, too. This is really helpful if you’d like to come back to the previous version or see what changes have been made. To sum up, GSuite gives you control over your files and makes working together so much easier! A win-win solution, isn’t it?

GSuite works well for outbound email campaigns

This one is a small feature, but it might be really important for some users.

If you’re into email marketing, GSuite for Business has another major advantage which can be a game-changer for you. It allows you to authenticate outbound mail through DKIM and SPF records. This has a positive impact on your spam rankings, which is crucial for good deliverability rates and successful outbound marketing campaigns.

Last but not least, GSuite can be customized according to your needs

One of the best things about GSuite is its dedicated community. If a particular problem needs to be solved, you can always look for a solution on the GSuite Marketplace. There are thousands of add-ons available for all kinds of fields, from administration and accounting to sales and marketing.

Need an example? Shared Contacts for Gmail is a popular GSuite extension for sharing contact lists within an organization. It’s particularly useful for big companies who work with many clients. You can also read more in our blog post on the best GSuite add-ons.

Key takeaways for your business

As you can see, GSuite has a wide range of applications in business. It can help with improving your team’s productivity and collaboration processes in many different ways. No wonder it has a market share of over 55% worldwide!

If you’re not using any cloud-based apps in your company yet, we highly recommend you start your journey from GSuite. We’re sure that you’ll never want to go back! On the other hand, if you’re already used to another system, we still encourage you to give it a try. Google offers a technical guide to GSuite transition to make this process as simple as can be. Why not see for yourself?

Nina Kozłowska

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